Now more than ever, every Memphian can feel the heat from our bare streets and sidewalks. Walking in Memphis under trees can be 5 to 15 degrees cooler. Cities all over the world have realized that trees keep us cooler, our air cleaner, and our surroundings more beautiful. MidtownMemphis.org is working on a project to improve Madison Avenue between Avalon and Angelus (in front of Cash Saver). Madison Avenue as been greatly improved within the Medical District and Overton Square. We think this section of Madison deserves some attention. MMO’s long-term goal for this project is to make this area safer, more attractive, and strengthen its sense of place. Our hope is that the community and commuters eventually see this area as a place that Memphians care about.